Women in Cannabis Expo 2025

Reno

Topic : Creating your own lane

Details : In an industry of “how we've always done it” and corporate takeovers… how to build your professional value by being yourself.” 

About Nichole: Nichole West is a true cannabis industry powerhouse with over 15 years of trailblazing experience. Her journey began in 2009 when she opened one of Long Beach’s first licensed dispensaries—and she hasn’t stopped breaking barriers since. Nichole has driven 55+ successful business licenses, launched 30+ retail stores in four states, scaled over 500,000 sq. ft. of cultivation, and led teams of 400—all with unstoppable hustle and heart. Today, she serves as VP of Operations at LB Atlantis, a full-scale distribution and manufacturing hub, and as Business Development Director for Mountain Man Melts, where she’s focused on building strong teams and creating real career paths in cannabis. Featured in High Times, MJ Biz Daily, OC Weekly, and Marijuana Venture, and recognized as Woman of the Year by the Cannabis Business Awards, Nichole isn’t just part of the industry—she’s shaping its future.