Benzinga Cannabis Ca 2024

Anaheim House of Blues

Topic: Consumer Segments: Cannasseurs, Wellness Buffs, Newbies: Where's The Money for Retailers?

Description: Can retailers boost profitability by matching brands with ideal consumer segments? This panel delves into the art of matchmaking consumer preferences with products, in an increasingly segmented cannabis market.

Moderator:  Annie Fleshman, VP of Marketing – Flowhub

Panelists:   

Lauren Fontein, Founder and Chief Compliance Officer The Artist Tree, 

Caleb Counts, CEO & Co-Founder – Connected Cannabis, 

Dustin Moore, Co-Founder – Embarc, 

Nichole West, Director of Sales California Brand House