About Nichole West

Nichole West

Nichole is a Business, Agriculture & Efficiency Specialist with over 13 years of experience in the regulated cannabis industry dating back to her first certificate of occupancy issued for her California-based dispensary in 2009 for Medical Marijuana. She has since worked for large marketing companies like WeedMaps.com and Rosebud Magazine as well as some of the largest plant-touching cannabis businesses in the nation.

Nichole has had success in 55+ cannabis business applications, has opened 30+ retail locations in four states, and has overseen as many as 400 employees at a time. In the way of cultivation, she has helped scale over 150,000 square feet of cultivation at a time and a total of over 500,000 square feet for different small businesses around the US.

She is currently the Sales and Marketing Liason for Happy Fruit California - a rosin forward small-batch gummy company. Having hired over 350 people and trained 1000+ over her career in cannabis, Nichole is very focused on what a “good team” looks like in all facets of the industry.

Nichole’s Recognitions

• 2023 - Women::Weed::Wellness - Nominee Educator of the Year (VOTE NOW!)

• 2019 – OC Weekly : People Issue

• 2018 – High Times Magazine : 100 Women in High Places

• 2017 – Leaf-Buyer : Power List

• 2017 – Cannabis Business Awards : Woman of the Year

• 2016 – Marijuana Venture : 40 under 40

• 2015 – High Times Magazine : Miss March 2015