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About Nichole West

Updated: Dec 7, 2022

Nichole West

Nichole is a Business, Agriculture & Efficiency Specialist with over 13 years experience in the regulated cannabis industry dating back to her first certificate of occupancy issued for her California based dispensary in 2009 for Medical Marijuana. She has since worked for large marketing companies like and Rosebud Magazine as well as some of the largest plant touching cannabis businesses in the nation.

Nichole has had success in 55+ cannabis business applications, has opened 30+ retail locations in four states, and has overseen as many as 400 employees at a time. In the way of cultivation she has helped scale over 150,000 square feet of cultivation at a time and a total of over 500,000 square feet for different small businesses around the US.

She is currently the COO at Butter Santa Ana where her main focus is efficiency, SOPs and training, as she finds this is the secret to any successful business. Having hired over 350 people and trained 1000+ over her career in cannabis, Nichole is very focused on what a “good team” looks like in all facets of the industry.

Nichole’s Recognitions

  • 2019 – OC Weekly : People Issue

  • 2018 – High Times Magazine : 100 Women in High Places

  • 2017 – Leaf-Buyer : Power List

  • 2017 – Cannabis Business Awards : Woman of the Year

  • 2016 – Marijuana Venture : 40 under 40

  • 2015 – High Times Magazine : Miss March 2015

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