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About Nichole West

Updated: Jun 26, 2023




Nichole West

Nichole is a Business, Agriculture & Efficiency Specialist with over 13 years of experience in the regulated cannabis industry dating back to her first certificate of occupancy issued for her California-based dispensary in 2009 for Medical Marijuana. She has since worked for large marketing companies like WeedMaps.com and Rosebud Magazine as well as some of the largest plant-touching cannabis businesses in the nation.


Nichole has had success in 55+ cannabis business applications, has opened 30+ retail locations in four states, and has overseen as many as 400 employees at a time. In the way of cultivation, she has helped scale over 150,000 square feet of cultivation at a time and a total of over 500,000 square feet for different small businesses around the US.


She is currently the Sales and Marketing Liason for Happy Fruit California - a rosin forward small-batch gummy company. Having hired over 350 people and trained 1000+ over her career in cannabis, Nichole is very focused on what a “good team” looks like in all facets of the industry.




Nichole’s Recognitions

  • 2023 - Women::Weed::Wellness - Nominee Educator of the Year (VOTE NOW!)

  • 2019 – OC Weekly : People Issue

  • 2018 – High Times Magazine : 100 Women in High Places

  • 2017 – Leaf-Buyer : Power List

  • 2017 – Cannabis Business Awards : Woman of the Year

  • 2016 – Marijuana Venture : 40 under 40

  • 2015 – High Times Magazine : Miss March 2015

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